Sex discrimination really happened in Nike company. The frist pair of Nike shoe was Nike Air, the male shoe which for basketball game. However, from then on Nike specializing in male sports products. Begin with basketball shoes to football shoes right now, women can not find the way to buy a real women shoe which just designed for women. It is serious for women in doing sports. Trend of running in the morning, doing yoga in the gym - it is really necessary for manufactors to produce women shoes. Then in 2001, appearing in the market of women shoes show the phenomenon that Nike take women seriously.

According to the NPD Group, women's sports apparel generated sales of more than $15 billion in 2001 - nearly $3 billion more than men's apparel. It is a long time from 1964, the history which Nike company foundation. As one of the biggest company in the world, rare people know that Nike is named after a woman - the Greek goddess of victory - but for most of its history, the company has been all about men.

For much of its history, Nike's destiny was controlled by its founders, the running buddies who sold shoes out of their trunks, signed up athletes in locker rooms, and made executive decisions at retreats called "Buttfaces." But by throwing together a diverse collection of people with different backgrounds and different levels of seniority, Nike has found that it can keep many of its core attributes while adding new sources of inspiration.

From basketball to skateboard, Nike has changed Nike Dunks to Nike SB, the unique shoe designed for skateboarder. It seems that Nike want to be the number-one sports brand in the world, it also to alart other sporting brands. But after hearing the explain of Nike's brand president, we know that the produing of women shoes just innovation and inspiration to every athlete.